Walking along the broad avenue that cut through the middle of the Philips booth at this year’s RSNA, it was easy to feel the excitement. One-on-one, in groups or self-guided, attendees crowded in to touch and learn.
What they saw were offerings refined to enable the most accurate patient care in simple to experience terms - from highly scalable solutions in Nuclear Medicine and MR to powerful advancements in General Radiography and Interventional X-ray.
If you didn’t have the opportunity to visit our booth, here’s a sample of what you missed:
CT connected everywhere
Distribute information to where it’s needed - whether it’s an iSite PACS workstation, Extended Brilliance Workspace or even a connected home PC. That’s the simple concept behind our Brilliance Everywhere solution. We’ll deliver 3D volumetric CT imaging as well as cardiac, vascular, stroke, colon and lung applications to “any chair of your choice.”
MR proved there’s something for everyone
Plan for a 3.0T suite, but start with a 1.5T. With our scalable X-series technology we package the features of our new 3.0T magnet (a larger field of view, improved gradients and advanced RF coils) into a 1.5T system. When you’re ready to “turn up the juice” it’s easy. There’s no…
remodeling
need for a forklift or
downtime
It’s a sensible decision today, that’s simple to upgrade tomorrow.
Interventional X-ray debuted live needle guidance tool
Simplicity is the ability to quickly and confidently plan and execute complex interventional procedures in your angio suite.
Based on Philips’ innovative XperCT technology, XperGuide (available in late 2007) combines – on one display – the 3D spatial relationship of angiographic CT with real-time fluoroscopy to help guide needles, right in the angio suite. XperGuide helps users define the optimal trajectory from entry point to target. Needle advancement along the predefined path is then observed in real time, in an XperCT volume.
General X-ray introduced powerful assessment software
The Philips Computer Assisted Detection (CAD) Chest solution xLNA (Lung Nodule Assessment) Enterprise, supports physicians in the visualization, identification, evaluation and reporting of pulmonary lesions / nodules in digital radiographic chest images.
Early diagnosis can dramatically improve patient management. By combining the clinician’s expertise with computer analysis of the radiographic image data, xLNA helps clinicians to identify and characterize small lung nodules.
Nuclear Medicine launched new SPECT system
BrightView SPECT is a compact, scalable nuclear medicine camera designed to fit any budget, with no compromise in image quality or patient experience. The open bore design accommodates large patients comfortably while Astonish reconstruction software and CloseUp technologies enable higher resolution and faster throughput.
PET/CT shared proof of workflow efficiencies
How do you improve lesion detection, shorten scan times and reduce patient dose simultaneously? Which system delivers exceptional image quality in oncology, cardiology, neurology and molecular imaging? The GEMINI TF PET/CT system with Astonish TF technology, NOW available with respiratory gating and in 16-slice and 64-channel configurations. Utilizing time-of-flight reconstruction, GEMINI TF is capable of completing a whole body exam in less than 10 minutes with image sensitivity more than two times that of conventional PET.
Asset Tracking demonstrated risk management
Track hospital assets in near-real time. Our Asset tracking solution is an active RFID system built upon your existing 80211 WiFi infrastructure. Tag supplies for inventory control. Tag equipment to help reduce loss. This sensible, easy-to-implement solution can help any organization save time and money.
Product Security showcased proactive medical device security
Ongoing risk assessment keeps your investments safe. Pick up an RSS (Real Simple Syndication) news feed from Philips Product Security Marketing Group and get real-time security alerts on your PC. Our global Product Security team is ready to assist with your enterprise security strategy – across all your medical imaging devices and systems.
Clinical Informatics offered attractive business model
Rather than buy a PACS system up-front, why not pay for a proven delivered service? The iSite innovative service delivery model is the basis for our iSite PACS solution. Get efficient and timely delivery of medical images and reports throughout the hospital, billed on a “pay-per-exam” basis – for a guaranteed system uptime. The iSite service delivery model is being extended in 2007 with Advanced Visualization tools and more Clinical Applications.
Managing the care cycle
Medical imaging and the services that support it are an integrated, active part of patient therapy. Evident at RSNA was how Philips’ continued focus on the caregiver and patient defines a move toward ‘outcome’ driven solutions.
“Physicians are no longer thinking about individual tests or procedures in caring for their patients,” said Philips Medical System CEO Steve Rusckowski, “but rather about the entire process – how best to address the entire care cycle of the patient's problem.”
Blurring the line between technologies by working toward a common goal – improved patient health – allows clinicians to work more effectively. Philips understands the importance of this cross-modality relationship. Rusckowski noted, “The next frontier of discovery will be the intersection of multiple disciplines.”
From the quality, substance and energy shown on the convention floor, it is obvious Philips is leading the way.
[Revised: 2006-12-13]