Stringent government regulations, empowered patients, and advanced technologies are altering the healthcare landscape. Increased competition and shifting demographics further complicate the hospital marketing challenges you face.
Your challenge is to operate effectively within this environment. The Philips Healthcare Consulting team is ready to help align your strategic vision and financial reality.
Our experienced consulting teams work closely with you to assess your priorities and quantify your healthcare marketing goals. We help to determine which services best meet the needs of your community and which are the most financially viable.
Our Healthcare Strategy and Marketing Services can help you:
- Facilitate structured planning
- Make fact-based, strategic decisions
- Develop and communicate a clear vision
- Effectively allocate your technology, resources, and capital
Download our detailed overview and contact us to get started
Grow your healthcare revenue
You must establish a clear understanding of market share – by modality, by market demographics, by procedural volumes and forecasts, and by payer mix to maintain and grow revenue. Philips can help you locate and analyze healthcare market research, determine which customer segments to selectively target to enhance business opportunity, and create and execute a comprehensive plan to increase market share.
Our Healthcare Strategy and Marketing Services support your organization every step of the way, from initial strategy definition to execution.
Healthcare and Hospital Strategy Services
Visioning – establish and align your organizational mission and program goals
Strategic Planning – create operational plans to bring your vision to life
Business Planning – prioritize and plan departmental programs to drive business success
Healthcare and Hospital Marketing Services
Market Analysis – demographic, modality market share, and competitive analyses
Marketing Strategy – integration of goals and budgeting, brand identity, and messaging
Campaign Execution – production of marketing collateral, promotions, and results analysis
+ Download our detailed overview (PDF)
Contact us for additional information
Share some information with us and find out how our Strategy and Marketing Services can help you.
Learn more about our healthcare consulting services
+ Consider our team’s healthcare consulting experience
+ Review our tools & techniques for healthcare benchmarking and industry analysis
+ Examine our proven methods including Lean service, Sigma Six, and comprehensive improvement frameworks
+ Explore our approach to problem definition, project planning and organizational change management
+ Read our latest consulting articles and white papers
+ Visit healthcare consulting services overview
*Not all services are available in all geographic areas. Please contact your local Philips representative with questions.